Archive for the ‘Advertising’ Category

Dodge, Mopar Sponsoring NHRA Event

Dodge enhancing racing status with NHRA partnership.

by on Feb.19, 2018

Dodge and Mopar continue to support NHRA racing with the sponsorship of the Mile High Nationals in Denver.

With the releases of the Hellcat and Demon models, it may seem like Dodge is looking to fill the world with street-legal drag racers. Well, now it’s working with the track-only monsters as it has signed on as title sponsor of the NHRA Mello Yello Drag Racing Series national event at Bandimere Speedway in Denver.

The brand has a long history with the NHRA, including its aftermarket performance brand, Mopar. The 2018 Dodge Mile-High NHRA Nationals Powered by Mopar marks the 30th year that FCA US LLC brands are race sponsors, one of the longest partnerships in all of motorsports.

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“Performance and competition fuel Dodge owners and the Dodge//SRT team every day,” said Steve Beahm, head of Passenger Cars, Dodge//SRT, Chrysler and Fiat, FCA – North America. (more…)

Lincoln Adds More Star Power to its Ads with Serena Williams

Tennis star talks about role Navigator played in her life.

by on Feb.15, 2018

Tennis great Serena Williams is promoting the new Lincoln Navigator.

All right, all right, all right. It’s time for a new Lincoln spokesperson and new mom Serena Williams — already once a Navigator owner — is stepping into the role.

Lincoln has pinned a lengthy ad campaign on actor Matthew McConaughey and now expands its celebrity spokesperson stable to include Williams, who has won 23 Grand Slam tennis titles, to promote the newly redesigned Navigator.

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“Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she’s philanthropic – she has all these competing demands on her time,” said John Emmert, group marketing manager, The Lincoln Motor Co. (more…)

Tesla’s Roadster is a Rocket — Or At Least Attached to One

SpaceX uses first-gen Roadster as ballast for test flight.

by on Feb.07, 2018

It wasn't enough to put cement in the capsule on the Falcon Heavy rocket from SpaceX. Elon Musk stuffed a first-gen Tesla Roadster i

It will be a few years before anyone gets to buy the new Tesla Roadster, but you might say it got off the ground in a big way this week.

In a move combining elements of P.T. Barnum and Werner von Braun, SpaceX staged the first flight test of its new Falcon Heavy rocket on Tuesday. The world’s most powerful rocket may soon be used to ferry NASA astronauts to the International Space Station and, if SpaceX founder and CEO Elon Musk has his way, eventually to Mars.

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Never shy about putting on a show, Musk wound up turning an otherwise routine test flight into an event creating an image touching on two iconic pictures from the Apollo era: Earth rise from lunar orbit and Neil Armstrong making the first walk on the moon. (more…)

Ram Panned: MLK Super Bowl Spot Sounds Sour Note

Toyota scores, however, with a tug on the heartstrings.

by on Feb.05, 2018

Getting muddied up: Ram's 60-second commercial was hit for its use of a Rev. King speech.

Trying to select the winners among the ad fest also known as Super Bowl is, at best, an inexact science, but one thing virtually every Monday morning commercial quarterback seems to agree on is the spectacular fail of the spot by Fiat Chrysler’s Ram division.

It’s not that the truck brand didn’t follow FCA’s formula proven out over much of the past decade, a longer-form spot pairing dramatic words and images aimed at building to a higher calling than crass commercialism. Since the Italian-American automaker’s first spot, featuring rapper Eminem twinning the themes of Detroit’s and Chrysler’s comeback, its ads have frequently been the Super Bowl’s most eagerly awaited and subsequently talked-about commercials.

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The Ram ad on Super Bowl LII is also generating a lot of buzz, but most of it is not what the truck brand’s marketing team aimed for. In both social and mainstream media , the decision to use a 50-year-old speech by the late Rev. Dr. Martin Luther King Jr. drew comments like “tasteless” and “cheesy,” one Facebook user suggesting it inadvertently “mock(ed) every FCA manifesto ad that came before it.”

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