Archive for the ‘Advertising’ Category

Mercedes Bringing Array of New Models to Paris Show

New B-Class will be accompanied by GLE ute, all-electric EQC and hot-hatch A35.

by on Sep.24, 2018

While a number of major automakers will skip Paris this year, Mercedes has four big announcements.

This is expected to be a relatively quiet year at the biennial Paris Motor Show, an array of manufacturers including BMW, Fiat Chrysler, Ford, Infiniti, Mazda, Mitsubishi, Nissan, Opel, Subaru, Volkswagen and Volvo sitting it out.

But you likely wouldn’t notice if you wandered into the Mercedes-Benz exhibit. The German maker intends to take advantage of that industry shake-out by unveiling an array of its own new products including the completely redesigned B-Class the next-generation GLE, an all-new battery-electric EQC and the hot-hatch version of its smallest product line, the A35.

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We’ve gotten a first look at a few of these new models, notably the first truly long-range Mercedes, the EQC, but all will be making their public debuts in the City of Lights early next month. Here’s a bit more on all four of the major debuts the German marque will bring to Paris: (more…)

Byton Looks to Make a Splash at Pebble Beach

China-based EV maker showing SUV and a concept.

by on Aug.22, 2018

Byton plans to display its M-Byte SUV at the Pebble Beach Concours.

Byton, the Chinese-backed maker of electric vehicles, plans to use a display at the 2018 Pebble Beach Concours d’Elegance, for the debut the Byton K-Byte Concept as well as its first production model.

The company’s display at Pebble Beach will also feature its M-Byte Concept sport-utility vehicle, a production version of which the company is scheduled to launch in China in late 2019 and the U.S. and Europe by 2020. The M-Byte was also displayed this past January at CES.

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As a premium brand based in China that has a global reach, Byton also represents the first Chinese brand to show at the Pebble Beach, the company said.  (more…)

Woodward Dream Cruisers Out Early and Often

Fans and cruisers get an early start on the event.

by on Aug.18, 2018

Classic car fans and owners began trekking up and down Woodward Avenue Friday in advance of the Dream Cruise.

The roar of powerful engines and the smell of exhaust began filling the air as the classic car fanatics began their annual trek to Woodward Avenue, north of Detroit, for the Woodward Dream Cruise.

The event begins today, but there is plenty of “pregaming” on the days leading up to the main event. On Friday afternoon, cruisers were out in force as car aficionados had already set up shop to enjoy the cars of their youth.

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“I like the classic muscle cars,” said Charles Kinsley of Ann Arbor, Michigan. “I don’t care for the cars they remake.” Despite not being a big fan of the retro-based efforts of the Big Three automakers. Kinsley has attended almost every Dream Cruise since its inception in 1995. (more…)

Cowabunga! Tesla Lets Fans Hang 10 with New Surfboard

Just 200 will be made and check eBay — they're already sold out.

by on Jul.30, 2018

Tesla is producing just 200 of its limited edition surfboards costing $1,500 each.

Electric cars and trucks, solar roofs, rockets, tunneling equipment, a rescue sub, flame throw, er, not-a-flame throwers and now surfboards.

Is there anything Elon Musk won’t take stab at designing and manufacturing during his seemingly unused seven minutes each day?

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Tesla’s latest novelty product is the Limited Edition Tesla Surfboard. The black and red shortboard gives company aficionados the ability to hang 10 without worry about battery range or potential glitches beyond the rider’s own skill level. (more…)

Detroit Auto Show Moving to June in 2020, Adding Major New Features

Sponsors aim to revive what's been North America’s leading car show.

by on Jul.23, 2018

Toyota Pres. Akio Toyota is shown here revealing the 2019 Camry during this year's NAIAS.

The North American International Auto Show will move from January to June in 2020, a new timeslot that organizers are betting will help revive the flagging momentum of what had long been one of the industry’s most important annual events.

The Detroit Auto Dealers Association had signaled its intention of abandoning its traditional, mid-winter schedule, though a switch to October was also under study. But that would have conflicted with other shows in Europe and Asia, the dealer group’s Executive Director Rod Alberts told TheDetroitBureau.com in an exclusive interview.

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In a background briefing ahead of today’s official announcement, Alberts said one of the advantages of a summer event is the ability to add new functions that expand beyond the confines of Detroit’s sprawling Cobo Hall convention center. “We realized we have to change the show (and) showcase Detroit, too,” said Alberts, who has been running the DADA for the past 28 years.

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Wahlberg Jumps into Auto Business, Buys Chevy Dealership

Actor and entrepreneur expands his business holdings.

by on Jul.20, 2018

Actor Mark Wahlberg is adding a Chevrolet dealership in Ohio to his growing business empire.

There is a new Chevrolet dealer in Columbus, Ohio who has the potential to produce some of the best new car ads ever: Mark Wahlberg.

The man who hyped Calvin Klein underwear as a young rapper has since become a top-grossing actor with a burgeoning business empire anchored by the famous Wahlburger restaurant franchise.

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Wahlberg is partnering with Michigan-based dealer Jay Feldman, who owns eight Chevy dealerships in southeast and mid-Michigan, according to Associated Press. They say they’ve been friends for several years and became partners in Wahlburgers restaurants in Cleveland and Georgia.

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Despite Sales Slump, Genesis on Target, Says U.S. Chief

Upturn linked to new products, standalone dealers, says Raphael.

by on Jul.11, 2018

Genesis steps things up by taking a shot at the vaunted BMW 3-Series with the new G70.

It’s not often that a senior brand executive is pleased to see his sales slide by more than 50 percent, but Erwin Raphael says the sharp year-over-year decline Genesis reported last month is pretty much right on target.

Two years after it was spun off by Hyundai as a standalone luxury brand, Genesis is in the midst of some major changes that will determine its long-term success. That starts with the upcoming launch of the 2019 G70, which targets the likes of the vaunted BMW 3-Series, as well as the first Genesis SUV expected to join the line-up next year.

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The Korean marque is also getting ready to launch its own standalone dealer network in the coming months, one that will see the number of Genesis outlets in the U.S. drop by more than 85 percent. But, as with sales, bigger numbers aren’t always better when you’re launching one of the first new luxury brands in decade, insists Raphael, the executive director of Genesis Motor America.

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Ford Pulls Out of Geneva Motor Show

Automaker joins Volvo in not attending show.

by on Jul.03, 2018

Ford has a history of making news at the Geneva Motor Show, like the introduction Focus RS.

The list of automakers pulling out of auto shows just got one name longer: Ford is skipping the 2019 Geneva Motor Show.

The Dearborn, Michigan-based automaker said the show’s timing didn’t fit its launch schedule and wouldn’t represent good value. It’s the second major automaker that has pulled out of the show, Volvo being the first.

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“It costs a sizeable amount of money,” a Ford of Europe spokesman told Automotive News Europe. “If you’re not going make a return on the investment in terms of media attention or people on the stand, why do it?” (more…)

Paris Motor Show Exodus Accelerates

Key FCA brands follow BMW, Ford, Nissan and VW out the door.

by on Jun.04, 2018

This scene is not going to play out this fall at the Paris Motor Show.

It’s looking likely to be rather lonely at the Paris Motor Show this year with a rapidly growing list of major manufacturers announcing they will be no-shows next autumn at an event that has traditionally been a must for the industry.

Auto shows, in general, are coming under scrutiny as manufacturers begin weighing their costs and benefits, and start comparing them to marketing alternatives such as the Consumer Electronics Show in Las Vegas, the Mobile World Congress in Barcelona, and even the annual Pebble Beach Concours d’Elegance.

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Fiat, Alfa Romeo and Jeep will be holdouts at the 2018 Mondial de l’Automobile, which was set to begin on Oct. 2 with two days of press debuts, and then remain open to the public through Oct. 14. Fiat Chrysler Automobiles will still show off its Maserati brand, as well as Ferrari. (more…)

Volkswagen Brings a Slew of Concepts to US Version of Wörthersee

Customized VWs taking tour of United States.

by on May.22, 2018

Tanner Foust's SEMA Atlas concept may be the star of VW show of the five concepts touring the U.S. this summer.

Every year, thousands of crazed Volkswagen fan flock to the Wörthersee VW meet in Europe. It features a slew of tricked out and tweaked up cars from across the decades as well as few sneak peeks at what the company is working on.

However, American VW fans with travel budget that doesn’t include a trans-Atlantic flight have an option: SoWo: The European Experience. The show was held last weekend in Savannah, Georgia.

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More importantly, it seems VW likes a good party and rolled up with some modified versions of the Jetta, Golf, Arteon, Atlas and Tiguan. Although very impressive, it’s highly unlikely that any of them will follow in the path of the Golf TCR shown in Europe, which is likely to find its way to dealerships relatively soon. (more…)

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