Archive for the ‘Advertising’ Category

Despite Sales Slump, Genesis on Target, Says U.S. Chief

Upturn linked to new products, standalone dealers, says Raphael.

by on Jul.11, 2018

Genesis steps things up by taking a shot at the vaunted BMW 3-Series with the new G70.

It’s not often that a senior brand executive is pleased to see his sales slide by more than 50 percent, but Erwin Raphael says the sharp year-over-year decline Genesis reported last month is pretty much right on target.

Two years after it was spun off by Hyundai as a standalone luxury brand, Genesis is in the midst of some major changes that will determine its long-term success. That starts with the upcoming launch of the 2019 G70, which targets the likes of the vaunted BMW 3-Series, as well as the first Genesis SUV expected to join the line-up next year.

Insight!

The Korean marque is also getting ready to launch its own standalone dealer network in the coming months, one that will see the number of Genesis outlets in the U.S. drop by more than 85 percent. But, as with sales, bigger numbers aren’t always better when you’re launching one of the first new luxury brands in decade, insists Raphael, the executive director of Genesis Motor America.

(more…)

Ford Pulls Out of Geneva Motor Show

Automaker joins Volvo in not attending show.

by on Jul.03, 2018

Ford has a history of making news at the Geneva Motor Show, like the introduction Focus RS.

The list of automakers pulling out of auto shows just got one name longer: Ford is skipping the 2019 Geneva Motor Show.

The Dearborn, Michigan-based automaker said the show’s timing didn’t fit its launch schedule and wouldn’t represent good value. It’s the second major automaker that has pulled out of the show, Volvo being the first.

Auto Show News!

“It costs a sizeable amount of money,” a Ford of Europe spokesman told Automotive News Europe. “If you’re not going make a return on the investment in terms of media attention or people on the stand, why do it?” (more…)

Paris Motor Show Exodus Accelerates

Key FCA brands follow BMW, Ford, Nissan and VW out the door.

by on Jun.04, 2018

This scene is not going to play out this fall at the Paris Motor Show.

It’s looking likely to be rather lonely at the Paris Motor Show this year with a rapidly growing list of major manufacturers announcing they will be no-shows next autumn at an event that has traditionally been a must for the industry.

Auto shows, in general, are coming under scrutiny as manufacturers begin weighing their costs and benefits, and start comparing them to marketing alternatives such as the Consumer Electronics Show in Las Vegas, the Mobile World Congress in Barcelona, and even the annual Pebble Beach Concours d’Elegance.

Auto Show News!

Fiat, Alfa Romeo and Jeep will be holdouts at the 2018 Mondial de l’Automobile, which was set to begin on Oct. 2 with two days of press debuts, and then remain open to the public through Oct. 14. Fiat Chrysler Automobiles will still show off its Maserati brand, as well as Ferrari. (more…)

Volkswagen Brings a Slew of Concepts to US Version of Wörthersee

Customized VWs taking tour of United States.

by on May.22, 2018

Tanner Foust's SEMA Atlas concept may be the star of VW show of the five concepts touring the U.S. this summer.

Every year, thousands of crazed Volkswagen fan flock to the Wörthersee VW meet in Europe. It features a slew of tricked out and tweaked up cars from across the decades as well as few sneak peeks at what the company is working on.

However, American VW fans with travel budget that doesn’t include a trans-Atlantic flight have an option: SoWo: The European Experience. The show was held last weekend in Savannah, Georgia.

Product News!

More importantly, it seems VW likes a good party and rolled up with some modified versions of the Jetta, Golf, Arteon, Atlas and Tiguan. Although very impressive, it’s highly unlikely that any of them will follow in the path of the Golf TCR shown in Europe, which is likely to find its way to dealerships relatively soon. (more…)

VW Showing Tech Prowess with Pikes Peak EV Racer

Maker wants battery-electric supercar to break the record.

by on Apr.23, 2018

The Volkswagen I.D. R Pikes Peak is ready to make an attempt to break the EV speed record for the Pikes Peak race in June.

Volkswagen has been pushing to be seen as a leader, maybe THE leader, in the electric car arena and its newest introduction, the I.D. R Pikes Peak, may help cement that position.

The company’s first fully electric supercar was unveiled in Alès, France, and will compete in the Pikes Peak International Hill climb in Colorado Springs, Colorado, on June 24, with only one goal: beating the existing electric car record of 8:57.118 minutes in the annual “Race to the Clouds.”

Electrifying!

This battery-electric supercar certain has the specs to make one thing that the record is in jeopardy. I.D. R Pikes Peak weighs less than 2,500 lbs and produces 680 horsepower and 479 lb-ft of torque, giving it a 0-60 mph time of 2.25 seconds, which is faster than Formula 1 and Formula E cars. (more…)

Genesis Evolving as a Luxury Brand With First-Ever Concept: Essentia

First effort turns heads in NYC.

by on Mar.29, 2018

Genesis continued its evolution as a luxury brand with its first-ever concept vehicle, the Essentia.

The evolution of Hyundai’s nascent luxury brand, Genesis, took another step forward in New York City with the introduction of its first-ever concept, the Genesis Essentia.

The battery-electric vehicle features a lightweight carbon-fiber monocoque, a robust, multi-motor electric powertrain and a custom-tailored interior. Essentia is “a true GT car and challenges the status quo as the ultimate manifestation of Genesis design and engineering,” according to Genesis.

Product News!

The new concept, including its tough to miss clear hood, hit the stage at the New York International Auto Show and is intended to cement the brand’s perception as a long-term player in the growing luxury segment. (more…)

Acura Unwraps Next-Generation RDX

New model designed and built in the U.S.

by on Mar.28, 2018

The third generation RDX is the quickest, best-handling RDX ever, with top-class cabin and cargo space.

A new chapter for Acura began this week as it uncovered the next-generation RDX during the press days at the New York International Auto Show.

The re-engineered 2019 RDX is described as the first of a new generation of Acura vehicles that deliver top-notch performance, a more spacious and luxurious cabin as well as key technology and features.

Auto Show News!

“The 2019 Acura RDX signals the start of a new era for the Acura brand by delivering design, performance and prestige that will elevate its position in the luxury market’s fastest growing segment,” said Henio Arcangeli Jr., senior vice president of the Automobile Division of American Honda Motor Co. Inc. (more…)

Alfa Romeo Stelvio and Giulia Show Off Nero Edizione Package

Stelvio captures crossover of the year award at show.

by on Mar.28, 2018

Alfa Romeo rolled out its Nero Edition appearance package for the Giulia and Stelvio at NYIAS.

Alfa Romeo continues to grow its presence in North America carefully and patiently with the Giulia and Stelvio models, particularly the Quadrifoglio versions, looking to endear itself to mavens past and future.

However, this calculated rollout of product occasionally needs a little boost to remind folks that Alfa is around and viable. To that end, the brand rolled out its Nero Edizione package for both vehicles at the New York International Auto Show.

Subscribe for Free!

The appearance package adds a sporty element to the Giulia and Stelvio models equipped with the 2.0-liter turbocharged, 280 horsepower power plants. (more…)

Lexus Shows Off New “Urban Explorer” at NYIAS

New small ute fills gap in portfolio.

by on Mar.26, 2018

The new Lexus UX is being billed as an "urban explorer" because of its utility and ability for city adventures.

Americans are often seen as thinking that bigger is always better. However, the hottest new sellers in the U.S. are small, luxury utes, which could be seen as “bigger” in terms of style, technology and performance, and one might say that is always better.

The new Lexus UX, which is making its North American debut at the New York International Auto show, certainly lives up to that bill. The new “urban explorer” of utility vehicles, the UX fills a gap in the luxury brand’s line-up at the right time.

News You Can Trust!

“The first-ever Lexus UX is designed for the modern urban explorer seeking a fresh, contemporary and dynamic take on luxury driving,” said Chika Kako, executive vice president of Lexus International and chief engineer of the UX. (more…)

BMW Pulling Out of Detroit Auto Show

Joins Mercedes in ending ties with 2019 NAIAS.

by on Mar.26, 2018

Bernard Kuhnt, president and CEO of BMW North America, won't be making an appearance at the next NAIAS.

BMW has become the latest automaker to announce it won’t have a presence during the next North American International Auto Show in Detroit.

The announcement comes barely a month after German rival Mercedes-Benz announced it was pulling out of what had long been considered the industry’s most important U.S. auto show, at least from a media preview perspective. A number of other brands had already been no-shows during the January 2018 NAIAS, including Jaguar/Land Rover, Volvo and Mazda, leading organizers of the annual event to start looking at their options.

Auto Show News!

“This decision (to pull out) was made as BMW Group is constantly examining our presence at trade-shows and other engagements, while, at the same time, also exploring alternative platforms and formats,” the automaker said in a statement. “The overall goal is to communicate our ideas and plans regarding future mobility in the best way and achieve the greatest possible visibility for our products, technologies and innovations.” (more…)

www.alfaakb.com

best-cooler.reviews

подробнее alex-car.com.ua