Archive for the ‘Advertising’ Category

Infiniti Charges into Detroit With QX Inspiration Battery-Car Concept

This could be “a direct blueprint” for the first pure-electric Infiniti.

by on Jan.14, 2019

Infiniti revealed the all-electric QX Inspiration concept at the 2019 NAIAS on Jan. 14.

It’s been nearly a decade since Infiniti first promised to bring a battery-electric vehicle into its line-up, the automaker quickly deciding not to go with a gussied-up version of the decidedly down-market Leaf sold by parent brand Nissan.

With Infiniti now trying to plug back in and promising that it will electrify virtually everything in its line-up by 2021, you can expect to get a good idea of what’s coming with the QX Inspiration Concept making its debut at the North American International Auto Show in Detroit.

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“The Infiniti QX Inspiration marks the beginning of a new generation of Infiniti cars and establishes a direct blueprint for the brand’s first electric vehicle,” said Christian Meunier, the luxury brand’s new president and chairman. “Based on a new, dedicated electric vehicle architecture and inspired by Infiniti’s Japanese DNA, the SUV concept previews a product portfolio which will offer high performance, ultra-low emissions and range confidence.” (more…)

Nissan Hopes To Electrify With Debut of IMs Concept

Detroit show car hints at expanded line-up of battery-electric vehicles.

by on Jan.14, 2019

Nissan's IMs concept hits the Detroit Auto Show just after the company rolled out its longest-range Leaf ever.

Barely a week after unveiling the latest – and first truly long-range – version of its Leaf battery-electric vehicle, Nissan is offering a glimpse at where it is “imagining” its future in the form of the all-electric IMs “elevated sports sedan.”

The concept vehicle debuting at the North American International Auto Show pushes the envelope when it comes to three key trends: the shift from sedans and coupes to SUVs and CUVs. It also features a pure BEV drivetrain, a technology Nissan promises will dominate its line-up moving forward. The show car also adds autonomous driving capabilities. Add them together and, Nissan suggests, its future models will feature a distinctly different approach to design, as well.

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“Advances in electric vehicle technology and autonomous driving have allowed our designers to break free of the platform and packaging rules that constrain traditional passenger vehicles, to create a completely new type of car,” said Alfonso Albaisa, senior vice president for design at Nissan. “The IMs explores the limits of sedan design with an approach that elevates the category in both look and functionality.” (more…)

Downsized Detroit Auto Show Still Has Some Big Debuts

SUVs, CUVs, even a few sedans and coupes.

by on Jan.13, 2019

The North American International Auto Show will host scads of new vehicle debuts in January for the last time as it moves to June for 2020.

The North American International Auto Show is set to make its last winter run. No, NAIAS isn’t going away. It’s just moving to June in 2020, a definite relief for those who’ve had to trudge down to the Detroit riverfront for the annual event since it went “international” 30 years ago.

The show is a fair bit downsized from its glory days when as many as 70 new products debuted during three packed days of press previews. That said, this year’s event still has some significant, headline-making vehicles set to make a first appearance.

Auto Show News!

And TheDetroitBureau.com has a list of the most important products set to show up in Detroit this year. Check out this preview of the upcoming week’s highlights: (more…)

Byton M-Byte’s Videoscreen Will Be as Large as Seven I-Pads, Support a Very Different Business Model

Battery-car to “become the most important digital device in your life.”

by on Jan.07, 2019

The 48-inch display in the Byton M-byte will control most of its functions - and more.

At first glance, the Byton M-Byte looks a lot like other new battery-electric vehicles coming to market these days. It’s when you slip inside the SUV that you notice the big difference. Really big, as in a 48-inch videoscreen atop the instrument panel that stretches the full length of the windshield.

The screen can simultaneously display a virtual instrument cluster, navigation information, notes on the music you’re listening to – and still have plenty of room left over for a movie or TV show to entertain passengers. And that’s a key part of Byton’s business strategy.

Auto Show News!

“Our business model will not just be about selling cars, but using the car as a platform,” CEO Carsten Breitfeld said in an impromptu interview with TheDetroitBureau.com following a news conference at the Consumer Electronics Show in Las Vegas. “In the future, we will make more money selling digital content and shared mobility.”

(more…)

Unifor Puts Pressure on GM in New Advertising Campaign

Ads have a pointed message for the company.

by on Jan.02, 2019

Unifor President Jerry Dias said the new advertising campaign is designed to get GM to change its mind about the Oshawa, Ontario plant.

Unifor, the union representing autoworkers in Canada, has launched an advertising campaign attacking General Motors’ decision to shutter plants and idle workers.

Jerry Dias, Unifor president, the successor to the old CAW, hase advertising campaign objective is to force GM to reconsider the decision to idle an assembly plant in Oshawa, Ontario, on an industrial site with a history of vehicle building stretching back more than 100 years.

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The Unifor ads are scheduled to appear in Canada and the U.S. and appeared even as GM was airing an expensive advertising campaign during the Christmas and New Year’s holidays that featured GM “employees,” touting Chevrolets. (more…)

Want a Good Deal on a New Car? Now May be the Time!

Big cash incentives, discounted interest rates may equal a good buy.

by on Dec.21, 2018

If you still want a new vehicle during the holidays, some of those big red bows may still be available.

Plenty of automotive experts are predicting that new vehicle sales this year will unexpectedly surpass last year’s results. Part of that is the flurry of activity they’re expecting this month, including the week between Christmas and New Year.

Auto dealers are often busiest at this time of year as they try to squeeze out the last of the new 2018 models and automakers are working to help them with an uptick in incentives and discount financing to entice new buyers to make one more holiday purchase.

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For those in the market to put a big red bow on top of a new sedan, minivan or sport-utility, now is the time to get out there; however, there are couple of days in particular you should consider, according to Cars.com. (more…)

IIHS Unveils Top Safety Pick Plus Models for 2019

More of the top two awards handed out for 2019.

by on Dec.19, 2018

IIHS President David Harkey announced this year's winners of the organization's Top Safety Pick+ awards.

New vehicles continue to get safer and safer – a point many makers advertise – and this year’s Insurance Institute for Highway Safety awarded its highest rating – one of those advertised – to 30 new vehicles for 2019, falling short of last year’s total of 34.

The biggest reason for the improvement for some brands wasn’t necessarily new crash avoidance technology, but instead improvement of a long-used feature: headlights.

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“The 30 first-tier “” award winners earn the highest rating for passenger-side protection in a small overlap front crash and have good-rated available headlights,” the organization noted in a release. (more…)

Infiniti Teases Electric Crossover Ahead of 2019 Detroit Auto Show

“An illustration of where we want to go with the brand.”

by on Dec.14, 2018

Infiniti is providing a glimpse of its first all-electric crossover concept, which it plans to debut at the North American International Auto Show in Detroit next month.

Infiniti has a history of telegraphing its future with a series of intriguing auto show concept vehicles – and we can expect that to happen once again next month as it pulls the wraps off an electric crossover concept at the North American International Auto Show in Detroit.

The prototype will carry forward the striking and well-received Prototype 10 and Q Inspiration concepts the Japanese luxury brand unveiled over the past year. And it appears quite likely to tease not only an upcoming battery vehicle but an all-new EV architecture that will be used for a variety of future Infiniti models.

Product News!

“The concept car we will show in Detroit is the beginning of a new era for Infiniti, and an illustration of where we want to go with the brand,” said Executive Design Director Karim Habib. “Electrification and other new technologies have given us the opportunity to evolve our design philosophy.” (more…)

Live from Los Angeles!

EVs, SUVs and sports cars on display in City of Angels.

by on Nov.28, 2018

The 2018 Los Angeles International Auto Show now winding down. This year’s event has a parade of EVs, AVs, plug-in hybrids as well as a few – gasp – cars!

Top executives and designers have been on hand in Southern California offering insights to the compelling new vehicles  and their development and production, and TheDetroitBureau.com is still there, making sure to catch the breaking news as executives leave town and still offering looks at the latest models so keep checking back with us. (more…)

Upstart Genesis Wins Motor Trend Car of the Year With G70 Sports Sedan

Ram 1500 Named Truck of the Year, the Jeep Wrangler honored as SUV of the Year.

by on Nov.28, 2018

The 2019 Genesis G70 captured Motor Trend's Car of the Year award in Los Angeles.

The widely praised Genesis G70 landed a critical victory to mark the start of the annual Los Angeles Auto Show by being named the Motor Trend Car of the Year.

Designed to challenge the likes of the vaunted BMW 3 Series, the G70 is the third new model from the Korean luxury brand spun off by Hyundai barely two years ago.

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Separately, the Ram 1500 was named Motor Trend Truck of the Year, while parent Fiat Chrysler Automobiles took home a second trophy for the Jeep Wrangler honored as the SUV of the Year. While the Motor Trend Car of the Year trophy has traditionally nabbed the top headlines, these two awards are likely to resonate more broadly with consumers in a market where light trucks now account for about two of three new vehicle sales. (more…)

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