Archive for the ‘Advertising’ Category

Volkswagen Brings a Slew of Concepts to US Version of Wörthersee

Customized VWs taking tour of United States.

by on May.22, 2018

Tanner Foust's SEMA Atlas concept may be the star of VW show of the five concepts touring the U.S. this summer.

Every year, thousands of crazed Volkswagen fan flock to the Wörthersee VW meet in Europe. It features a slew of tricked out and tweaked up cars from across the decades as well as few sneak peeks at what the company is working on.

However, American VW fans with travel budget that doesn’t include a trans-Atlantic flight have an option: SoWo: The European Experience. The show was held last weekend in Savannah, Georgia.

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More importantly, it seems VW likes a good party and rolled up with some modified versions of the Jetta, Golf, Arteon, Atlas and Tiguan. Although very impressive, it’s highly unlikely that any of them will follow in the path of the Golf TCR shown in Europe, which is likely to find its way to dealerships relatively soon. (more…)

VW Showing Tech Prowess with Pikes Peak EV Racer

Maker wants battery-electric supercar to break the record.

by on Apr.23, 2018

The Volkswagen I.D. R Pikes Peak is ready to make an attempt to break the EV speed record for the Pikes Peak race in June.

Volkswagen has been pushing to be seen as a leader, maybe THE leader, in the electric car arena and its newest introduction, the I.D. R Pikes Peak, may help cement that position.

The company’s first fully electric supercar was unveiled in Alès, France, and will compete in the Pikes Peak International Hill climb in Colorado Springs, Colorado, on June 24, with only one goal: beating the existing electric car record of 8:57.118 minutes in the annual “Race to the Clouds.”

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This battery-electric supercar certain has the specs to make one thing that the record is in jeopardy. I.D. R Pikes Peak weighs less than 2,500 lbs and produces 680 horsepower and 479 lb-ft of torque, giving it a 0-60 mph time of 2.25 seconds, which is faster than Formula 1 and Formula E cars. (more…)

Genesis Evolving as a Luxury Brand With First-Ever Concept: Essentia

First effort turns heads in NYC.

by on Mar.29, 2018

Genesis continued its evolution as a luxury brand with its first-ever concept vehicle, the Essentia.

The evolution of Hyundai’s nascent luxury brand, Genesis, took another step forward in New York City with the introduction of its first-ever concept, the Genesis Essentia.

The battery-electric vehicle features a lightweight carbon-fiber monocoque, a robust, multi-motor electric powertrain and a custom-tailored interior. Essentia is “a true GT car and challenges the status quo as the ultimate manifestation of Genesis design and engineering,” according to Genesis.

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The new concept, including its tough to miss clear hood, hit the stage at the New York International Auto Show and is intended to cement the brand’s perception as a long-term player in the growing luxury segment. (more…)

Acura Unwraps Next-Generation RDX

New model designed and built in the U.S.

by on Mar.28, 2018

The third generation RDX is the quickest, best-handling RDX ever, with top-class cabin and cargo space.

A new chapter for Acura began this week as it uncovered the next-generation RDX during the press days at the New York International Auto Show.

The re-engineered 2019 RDX is described as the first of a new generation of Acura vehicles that deliver top-notch performance, a more spacious and luxurious cabin as well as key technology and features.

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“The 2019 Acura RDX signals the start of a new era for the Acura brand by delivering design, performance and prestige that will elevate its position in the luxury market’s fastest growing segment,” said Henio Arcangeli Jr., senior vice president of the Automobile Division of American Honda Motor Co. Inc. (more…)

Alfa Romeo Stelvio and Giulia Show Off Nero Edizione Package

Stelvio captures crossover of the year award at show.

by on Mar.28, 2018

Alfa Romeo rolled out its Nero Edition appearance package for the Giulia and Stelvio at NYIAS.

Alfa Romeo continues to grow its presence in North America carefully and patiently with the Giulia and Stelvio models, particularly the Quadrifoglio versions, looking to endear itself to mavens past and future.

However, this calculated rollout of product occasionally needs a little boost to remind folks that Alfa is around and viable. To that end, the brand rolled out its Nero Edizione package for both vehicles at the New York International Auto Show.

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The appearance package adds a sporty element to the Giulia and Stelvio models equipped with the 2.0-liter turbocharged, 280 horsepower power plants. (more…)

Lexus Shows Off New “Urban Explorer” at NYIAS

New small ute fills gap in portfolio.

by on Mar.26, 2018

The new Lexus UX is being billed as an "urban explorer" because of its utility and ability for city adventures.

Americans are often seen as thinking that bigger is always better. However, the hottest new sellers in the U.S. are small, luxury utes, which could be seen as “bigger” in terms of style, technology and performance, and one might say that is always better.

The new Lexus UX, which is making its North American debut at the New York International Auto show, certainly lives up to that bill. The new “urban explorer” of utility vehicles, the UX fills a gap in the luxury brand’s line-up at the right time.

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“The first-ever Lexus UX is designed for the modern urban explorer seeking a fresh, contemporary and dynamic take on luxury driving,” said Chika Kako, executive vice president of Lexus International and chief engineer of the UX. (more…)

BMW Pulling Out of Detroit Auto Show

Joins Mercedes in ending ties with 2019 NAIAS.

by on Mar.26, 2018

Bernard Kuhnt, president and CEO of BMW North America, won't be making an appearance at the next NAIAS.

BMW has become the latest automaker to announce it won’t have a presence during the next North American International Auto Show in Detroit.

The announcement comes barely a month after German rival Mercedes-Benz announced it was pulling out of what had long been considered the industry’s most important U.S. auto show, at least from a media preview perspective. A number of other brands had already been no-shows during the January 2018 NAIAS, including Jaguar/Land Rover, Volvo and Mazda, leading organizers of the annual event to start looking at their options.

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“This decision (to pull out) was made as BMW Group is constantly examining our presence at trade-shows and other engagements, while, at the same time, also exploring alternative platforms and formats,” the automaker said in a statement. “The overall goal is to communicate our ideas and plans regarding future mobility in the best way and achieve the greatest possible visibility for our products, technologies and innovations.” (more…)

FCA Claims Web Developer Bribed Exec $2.4M to Raise Prices

Website maker denies claims in lawsuit.

by on Mar.16, 2018

Fiat Chrysler claims a website developer bribed an FCA executive to inflate website development costs.

Fiat Chrysler Automobiles N.V. overpaid for new car dealer websites after the developer bribed Clyde Campbell, who was then the company’s managing director in the country, according a lawsuit now being tried in the United Kingdom.

The UK High Court heard evidence from Robert Olver, a web services expert appointed to come up with a fair price for the contract signed in 2010 between Chrysler and British car industry web developer Motortrak.

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Olver told the court there was no commercial justification for some elements of the contract, and Motortrak charged well above a fair price, according to the Sydney Morning Herald. (more…)

Cadillac’s XT4 Set to Break Cover During Oscars

Three spots will highlight innovation and new products.

by on Mar.02, 2018

Cadillac will give Academy Award viewers an early peek at its new CT4 compact crossover.

Better late than never, and while it’s now going to face off against a wave of new compact crossovers, the Cadillac XT4 is likely to be one of the domestic luxury brand’s most important new entries in decades.

Though still two seasons away from reaching showrooms, the new SUV will make its first public appearance over the weekend during the widely viewed Academy Awards broadcast. The teaser spot will be followed by the XT4’s official debut at the New York Auto Show later this month.

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“We’re excited to show the world what the future holds for Cadillac,” said Cadillac Director of Marketing Renée Rauchut. “The Oscars is a natural fit for the brand and the perfect stage to reveal our exhilarating new creative, including a preview of the first-ever Cadillac XT4 and a look at our industry-leading Super Cruise technology.” (more…)

Jeep’s Cult-Like Following Officially Rewarded

Brand honored for ability inspired loyalty.

by on Feb.27, 2018

The Jeep Wrangler's history and loyal fans helped the brand secure the 2017 Cult Brand honor.

Jeep has long had some of the most devoted fans in the auto business and their loyalty and attachment to the brand have earned the brand a designation that places it in unique company.

It has been recognized as a 2017 “Cult Brand” Honoree at the annual “The Gathering” by the Society of Cult Brands. Jeep is the first and only automotive brand ever recognized by the association.

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Besides Jeep, the other honorees include Beats by Dr. Dre, Gatorade, Jack Daniel’s Tennessee Whiskey, Snickers, PlayStation, Vans and charity water.  (more…)

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