Archive for the ‘Advertising’ Category

Advanced Driving Systems Can Be Misleading and Don’t Always Work as Promised

Autopilot, ProPilot, Pilot Assist, names can confuse motorists expecting full autonomy.

by on Nov.16, 2018

This Model X crash reveals the short comings of Autopilot and, potentially, other similarly named advanced driver assistance systems.

Soon after Tesla first introduced its Autopilot system in October 2014, videos began popping up on YouTube showing owners doing things like jumping into the back seat while their cars cruised down the highway. Even Tesla CEO Elon Musk was shown in his Model S sedan, hands out of the window, rather than on the steering wheel.

After a couple high-visibility crashes, Tesla now takes pain to make sure its owners know Autopilot isn’t a fully autonomous system – at least not yet. But not everyone seems to be getting the message. And it’s not just Tesla. With Nissan adding ProPilot Assist to some new models and Volvo opting for Pilot Assist.

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The new car market is experiencing a flood of new advanced driver assistance systems, or ADAS, that claim to help drivers stay in their lanes, brake automatically, and even change lanes by simply tapping the turn signal. But testing by AAA finds that many of these systems don’t work as promised – at least all the time. And, worse, the names manufacturers have chosen may lead to a false sense of security, some motorists believing these systems can but drive all but fully autonomously. (more…)

Lexus Launches Key Holiday Advertising Campaign

The originator of the "holiday" sales push, kicks off its latest round.

by on Nov.13, 2018

Lexus, which essentially originated the holiday season ad campaigns for automakers, is kicking off its latest round of ads.

The traditional American holiday season, stretching from Thanksgiving to New Year, has long been marked by parties, celebration and football but in recent years it also has become a critical period for selling cars, SUVs and trucks.

For the 19th consecutive year, Lexus, one of the brands instrumental helping make the holiday season in into a major period for marketing vehicles, is launching its annual “December to Remember” Sales Event this week.

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The marketing campaign began with three national spots, showcasing how the gift of a Lexus during the holidays offers experiences throughout the entire year. It has since been copied by others in the industry such as Mercedes-Benz and GMC. (more…)

Toyota Makes It Official: New Supra Bows at Detroit Auto Show

Sports car fans must wonder no longer.

by on Oct.30, 2018

With each passing day, the Toyota Supra inches closer to reality, including this heavily camouflaged model at Goodwood.

Toyota Supra fans can celebrate — finally.

We mean it this time. Truly.

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The company officially announced it plans to debut the long-awaited return of Toyota’s beloved sports car at the North American International Auto Show in Detroit in January. (more…)

FCA, Mopar Offer Sneak Peek at SEMA Offerings

Ram trucks get massive makeovers.

by on Oct.26, 2018

Mopar's Low Down Ram gets lower and meaner for SEMA. It's one of two Rams heading to the show in Las Vegas.

With SEMA right around the corner, Fiat Chrysler officials are providing an early look at two entries it’s bringing to the Las Vegas show: The Low Down Ram and Ram Rebel.

The pickup trucks, customized with a combination of Mopar production and prototype parts and accessories, are two of 14 personalized rides, as well as hundreds of Mopar products, that will be on display in the brand’s 15,345-square-foot exhibit in the Las Vegas Convention Center.

The Last Word!

“The SEMA Show is truly the greatest stage for our brand to demonstrate what owners and enthusiasts can create with a little imagination and a selection of Mopar parts and accessories,” said Steve Beahm, Head of Parts & Service (Mopar) and Passenger Car Brands, FCA – North America.  (more…)

Ford’s New Ad Campaign Shoots Straight Hyping Products, History

First commercials debut during college football this weekend.

by on Oct.19, 2018

Ford is kicking off a new ad campaign, Built Ford Proud, that features print ads as well as new commercials.

Ford Motor Co.’s recent advertising campaigns haven’t quite hit the mark in terms of creating a positive buzz, so it’s going back to the future with an update to an oldie but goodie.

The automaker used to brag that its trucks were “Built Ford Tough,” but now the entire line-up is “Built Ford Proud.”

The Last Word!

Unveiled at its dealer meeting in Las Vegas, Ford’s new mantra will begin appearing on television screens this weekend, primarily during college football games. Featuring actor Bryan Cranston, famous for “Malcom in the Middle” and “Breaking Bad,” the three ads basically center on Ford’s pride in its history, ingenuity and progress. (more…)

Germans Top Total Quality Awards – Again

Mercedes-Benz SL named #1 model in 2018 owner survey.

by on Oct.11, 2018

The Mercedes-Benz SL took the top honors in this year's Total Quality Awards, which were dominated by German automakers.

The Mercedes-Benz SL was the top-ranked vehicle in the annual Total Quality Awards, narrowly beating out last year’s winner, the Porsche Macan.

The awards are designed to measure not only conventional quality data, but also how owners click with their vehicles on an emotional level, according to Strategic Vision, the California-based research firm that pulls the study together. And the SL easily overwhelmed the competition with a mixture of real and perceived quality.

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“Mercedes-Benz is in a Renaissance period for the brand,” said Strategic Vision President Alexander Edwards. “With current innovative features and performance styling, Mercedes has clearly focused on answering the challenge of being a brand for our current generation of luxury buyers. Based on the voice of the consumers, Mercedes has unquestionably answered.” (more…)

EZ-Ultimo: A Design Bruce Wayne, aka Batman, Could Enjoy

Autonomous ride-sharing concept would target only the most elite customers.

by on Oct.04, 2018

Renault designers must have been given the freedom to indulge themselves with the EZ-Ultimo concept shown in Paris.

Only the French could have gone to market with vehicles like the DS9 and the 2CV – the deux chevaux, as it was better known. And only the French could have rolled out some of the wild and crazy concepts that populated this year’s Paris Motor Show.

As the media days wrap up, the public will be treated to the retro-futuristic Peugeot e-Legend concept, as well as the DS E-Tense, an electric supercar. But easily one of the most talked-about cars at an otherwise light Paris show was also one of the strangest, Renault’s EZ-Ultimo, which has alternately been compared to the Batmobile and “a rolling palace.”

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But the best way to think about this fully driverless prototype is the marriage of a personal jet and a ride-share vehicle – one that is completely autonomous. (more…)

First Look: 2020 Mercedes-Benz GLE is More Luxurious – and More Capable

Mild hybrid system lets it hop out of trouble.

by on Oct.02, 2018

The 2020 Mercedes-Benz GLE hits the stage at the Paris Motor Show. The fourth-generation of the midsize luxury ute is loaded with convenience tech.

There are few things worse than finding yourself dug into sand and unable to move, but the 2020 Mercedes-Benz GLE will offer a novel way of getting out of that mess, literally hopping up and down until its wheels gain traction.

What the German automaker describes as “Free-Driving Mode” is just one of the new and sometimes novel features that will debut on its next-generation midsize sport-ute. Able to seat up to seven adults with an optional third row, the remake of the popular midsize SUV is both more luxurious and more capable, based on what was shown when the 2020 Mercedes GLE made its debut at the Paris Motor Show this morning. At least some of the credit goes to the new 48-volt mild-hybrid technology built into the GLE 450 on display at the show.

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Originally known as the Mercedes-Benz M-Class, the midsize model helped touch off one of the most dramatic transformations in the luxury automotive market when it debuted in the 1998 model-year. There were plenty of skeptics who questioned the idea of a high-line SUV but, today, conventional sport-utility vehicles and crossovers dominate the market, with even Aston Martin, Ferrari and Rolls-Royce set to join the club. (more…)

Live from Paris!

Mercedes, BMW leading a smaller-than-usual show.

by on Oct.01, 2018

Media days are winding down at the Mondial de l’Automobile, or for non-French speakers, the Paris Motor Show. We’re continuing to scour the show looking for breaking news and back-room stories, bringing you news on the latest models and changing perspectives. So be certain to check back often at TheDetroitBureau.com.

Here is the latest news:

(more…)

Uncovered: Infiniti Project Black S

“Engineering testbed” puts F1 technology in Q60 coupe.

by on Oct.01, 2018

Infiniti's Project Black S is a key component to the luxury brand's expansion into electric vehicles.

Long a laggard in the luxury market, Infiniti has been making some serious moves to boost credibility over the last few years, notably by fleshing out its line-up with an array of sportier new models like the Q60 coupe.

Its also introduced new technology like the breakthrough VC-Turbo engine and teased the idea of challenging the likes of BMW’s M and Mercedes’ AMG performance lines. So far, prototypes haven’t turned into production models, but there seems to be something a little more serious about the Infiniti Project Black S that’s making its formal debut at this week’s Paris Motor Show.

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The concept starts out as an Infiniti Q60, but it has the beating heart of a dual-hybrid powertrain based heavily upon what you’ll find in a Renault Sport Formula One car. It’s the next step in a series of design and engineering exercises pickup up on the concept introduced at the Geneva Motor Show in early 2017. And while Infiniti will only say that it is looking at “what could be deployed in a road car,” the latest effort seems to be moving much closer to reality. (more…)

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