Archive for the ‘Subaru’ Category

New Backup Technology Takes Safety Several Steps Forward, Says IIHS Study

Rear autobraking can prevent a wide range of crashes.

by on Feb.22, 2018

IIHS said Subaru and Cadillac had the best rear autobraking systems of the versions tested.

Motorists risk getting into crashes anytime they move their vehicle, including backing into or out of a parking spot. While rear crashes are less likely to result in injuries or death, they can still generate significant repair costs.

That’s where an assortment of new rear crash prevention technologies are coming into play. These cover a range of alternatives, including rear-facing cameras, sonar parking sensors, radar-based cross-traffic alert, and rear auto-braking systems that can not only detect a potential obstacle but also prevent the car from hitting it, even if the driver doesn’t react quickly enough.

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“Let’s face it. Some days we all could use help backing up, whether that’s in a garage with pillars that obscure your view, in a crowded mall parking lot or on a busy downtown street,” said David Zuby, the chief research officer for the Insurance Institute for Highway Safety which, for the first time, has evaluated and rated the most advanced of these systems, rear autobraking, on six 2017 models. (more…)

Subaru Wants Sales to Do More Than Set Records

Brand donating $250 for every car sold.

by on Feb.09, 2018

Subaru's Tom Doll outlines the company's new charitable efforts at the MAMA annual breakfast during the Chicago Auto Show.

Subaru has ambitious plans to sell more vehicles and the effort is based on a deft marketing campaign built around the word love and an emphasis on charitable giving.

During the past decade, as Subaru has become the seventh best-selling brand in the U.S., the Japanese automaker has given away more than $115 million dollars to community-oriented, not-for-profit CoSubaru’s generosity.

Industry News!

Tom Doll, Subaru president and chief operating officer, told the annual MAMA or Midwest Automotive Media Association’s annual breakfast at the Chicago Auto Show, that Subaru, which now celebrating 50 years of selling vehicles in the U.S. plans to continue its charitable giving. The formula includes donating $250 for every vehicle sold in the U.S.  (more…)