Archive for the ‘Audi’ Category

Audi Again Delaying Launch of E-Tron Electric SUV

Software problems blamed, but automaker also faces push for higher battery prices.

by on Oct.22, 2018

Audi was ready to take on the industry leader, Tesla, with the all-new e-tron, which will be delayed four weeks.

Audi will delay the launch of its first long-range electric vehicle, the e-tron, by about four weeks, the automaker confirmed, due to a software problem.

It would be the latest in a series of problems that repeatedly pushed back the unveiling of the e-tron, which Audi finally unveiled in mid-September. The German automaker had initially hoped to reveal the electric SUV earlier in the year, ahead of archrival Mercedes-Benz, which revealed its own battery-powered ute, the EQC two weeks earlier.

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According to a report by the Reuters news service, Audi blamed a “software development issue,” the automaker needing to receive regulatory approval after modifying some of the code used to control the electric vehicle’s drivetrain. (more…)

German Automakers Face 50:50 Chance of Collapse, VW CEO Warns

Herbert Diess warns battery-cars could cost jobs – and may not be as clean as promised.

by on Oct.16, 2018

VW boss Herbert Diess, left,helps unveil the VW BUDD-e and eGolf Touch electric concepts.

When the U.S. economy collapsed a decade ago two of the three Detroit-based automakers plunged into bankruptcy, surviving only with the help of a massive federal bailout – and that’s the fate that could be facing the German auto industry, as well, the CEO of Volkswagen warned today.

The country’s powerful auto industry faces a 50:50 chance of suffering the same fate that nearly destroyed Detroit’s Big Three manufacturers, Herbert Diess said during a supplier conference in Wolkfsburg VW’s home town.

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“From today’s point of view the chances are perhaps 50-50 that the German auto industry will still belong among the global elite in 10 years’ time,” said Diess, who was appointed VW’s chief executive earlier this year, following a senior management shake-up.

(more…)

Toyota Rated as Best Automotive Brand

Sixteen auto brands make Top 100 — GM and FCA brands not on the list.

by on Oct.11, 2018

Toyota was the top automotive brand in this year's Best Global Brands Top 100 list, taking seventh overall.

A quick poll of people asking what automaker is the best might net several folks saying “Tesla!” and while it does have a massive market cap, they’d be wrong. The best brand? Toyota.

According to Interbrand’s 2018 Best Global Brands report, Apple was the top company on the list with a valuation of $214 billion. Toyota was seventh on the list at $53 billion, which was up 6% over last year’s result.

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Overall, 15 automotive brands made the Top 100 list and while there aren’t really any surprises about what ones are on the list, those that are not on the list may be reason to take pause. None of the General Motors brands made this year’s list. The aforementioned Tesla did not make the list either. Nor did any of Fiat Chrysler’s brands. (more…)

Woebcken Out as CEO of VW America, Audi Boss Keogh Takes Over

Bentley's Del Rosso takes over Audi for Keogh.

by on Oct.10, 2018

Hinrich Woebcken is out as the CEO of VW's North American operations, replaced by Audi chief Scott Keogh.

Volkswagen Group of America is shuffling the deck at the top for a new leader, but didn’t go too far to find him: former Audi of America chief Scott Keogh is replacing Hinrich Woebcken as President and CEO.

Keogh, 49, joined Audi in 2006 as Chief Marketing Officer and ascended to President in 2012. He’s played a major role in the near-luxury brand’s continuous sales growth for more than a decade. In fact, sales doubled between 2010 and 2015.

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Woebcken took over VWofA in January 2016. He came on during a difficult time for the brand as it was in the early stages of dealing with a global diesel scandal, which was uncovered by U.S. federal environmental regulators. (more…)

Audi CEO Rupert Stadler Now Out of Job and Still in Jail

Ousted exec “wishes to concentrate on his defense.”

by on Oct.03, 2018

Audi's Board of Management Chairman Rupert Stadler has been fired and remains in jail on charges related to dieselgate.

During any other year, Audi CEO Rupert Stadler would have been a notable presence at the Paris Auto Show where the brand formally introduced to the public this week its new e-tron battery-electric vehicle. But Stadler was a no-show because he remains in a German jail where he has been locked up since June in connection with VW’s diesel emissions scandal.

And even if he eventually beats the charges he now faces, Stadler will have to go looking for a new job. About the same time Audi was revealing the e-tron in Paris, the Volkswagen Group announced that it was terminating Stadler, effective immediately.

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In a statement, the company said they had reached “an agreement with Rupert Stadler on the termination,” adding that “Due to his ongoing pretrial detention, he is unable to fulfill his duties as a member of the board of management and wishes to concentrate on his defense.” (more…)

Smaller Paris Show Still Set to Deliver Big Product News

Audi, BMW, Mercedes among the headliners at Mondial de l’Automobile.

by on Oct.01, 2018

Audi is ready to take on the industry leader, Tesla, with the all-new e-tron, which will make its public debut at the Paris Motor Show.

It may be the City of Lights but things will be a little darker at the 2018 Mondial de l’Automobile. Otherwise known as the Paris Motor Show, it’s been hit by the same industry retrenchment that has hammered other major shows, including Detroit and Chicago during the last several years.

Among the manufacturers who’ll sit things out for 2018 are Ford, Infiniti, Mazda, Mitsubishi, Nissan, Opel, Subaru, Volkswagen and Volvo, as well as several Fiat Chrysler brands. And several other carmakers are expected to downsize their presence when the show begins with the annual two-day media preview on Tuesday.

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That said, it will just allow the spotlight to shine more brightly on those brands that have decided to stick with Paris this year. Among the most prominent previews on the docket will be debuts at the BMW, Mercedes-Benz and Ferrari stands. And while some of its Volkswagen Group siblings will be notably absent, Audi will retain a high-profile presence with three important public unveilings. (more…)

Shake-Up at Daimler Takes Zetsche Closer to Retirement

Ola Kaellenius set to become first non-German ever to run the 132-year-old company.

by on Sep.26, 2018

Daimler CEO Dieter Zetsche - shown at the 2018 Detroit Auto Show with Arnold Schwarzenegger after debuting the new G-Class SUV.

Dieter Zetsche, the CEO of Daimler AG, will be moving up, and a step closer to retirement next year when he assumes the job of chairman of the German manufacturer’s Supervisory Board.

Easily recognizable with his brush mustache, Zetsche will turn 66 as he hands day-to-day control over to Ola Kaellenius, currently the director of vehicle development for the Mercedes-Benz brand. A 49-year-old Swede, Kaellenius will become the first non-German to head the company since it was founded 132 years ago.

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“In Ola Kaellenius, we are appointing a recognized, internationally experienced and successful Daimler executive,” said current Daimler Chairman Manfred Bischoff in a statement, adding that “With Dieter Zetsche’s intended appointment as Chairman of the Supervisory Board, we are ensuring continuity for the sustained success of Daimler AG.”

(more…)

Porsche Dropping Diesels

First German automaker to abandon “oil-burners.”

by on Sep.24, 2018

Porsche is facing allegations it rigged some versions of the Cayenne to boost exhaust noise at the expense of higher emissions.

Porsche is set to become the first German automaker to completely abandon diesel engines, the sports carmaker has confirmed.

The move, confirmed by CEO Oliver Blume in the Bild am Sonntag newspaper, comes in the wake of the emissions cheating scandal that has so far cost parent Volkswagen AG around $30 billion in fines, settlements and buybacks.

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“There won’t be any Porsche diesels in the future,” Blume told the German newspaper, explaining that the company wants to concentrate on “what we can do particularly well,” notably, “powerful petrol, hybrid and, from 2019, purely electric vehicles.”

(more…)

Cadillac Expanding V-Series – Even as it Drops ATS-V, CTS-V Models

Performance models have “sparked new life.”

by on Sep.20, 2018

Even as it cuts its performance sedans, Cadillac is likely adding replacements, like a CT6-V.

High-performance models have become an essential part of a luxury brand’s line-up, as the BMW M, Mercedes-AMG and Audi S and RS models clearly demonstrate. So, it should be no surprise to see that Cadillac wants to play in the performance segment, as well.

General Motors’ luxury brand plans to expand the availability of its V-Series, Caddy now says, and that will be marked with the arrival of the new CT6-V version of its flagship sedan next spring. That said, two current V-Series models will soon be going away, Cadillac pulling the plug on both the ATS-V and CTS-V in the near future.

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“Beginning with the debut of the CTS-V Sedan in 2004, the V-Series sub-brand sparked new life into Cadillac,” GM’s product development chief Mark Reuss said in a statement. “As a result of the overwhelming response the CT6 V-Sport received when revealed in early 2018, we’ve decided to formally make it a V-Series, signaling the expansion of V-Series.” (more…)

Former Ford Design Chief Mays Joining Whirlpool

Move has him following in footsteps of predecessor.

by on Sep.19, 2018

Ford's former design chief J Mays, shown with the 2015 Mustang, is taking a new job at Whirlpool.

Once Ford Motor Co.’s top designer, J Mays, is heading back to Michigan as vice president and chief design officer of Whirlpool Corp. of Benton Harbor, Michigan.

Mays left Ford in 2013 after a long career in the automobile industry that included stints at BMW, Volkswagen and Audi before he joined Ford in 1997 as the company’s top designer.

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Before his appointment at Whirlpool, which makes a variety of home appliances, Mays has been working as consultant in a variety of areas, including in the movie industry. He also has been a visiting professor at the Royal College of Art in London. (more…)

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