Archive for the ‘Audi’ Category

Audi Teases Q4 e-tron Concept Ahead of Geneva

Expected to be one of 12 all-electric models from luxury brand.

by on Feb.14, 2019

Audi's newest addition to its EV family is set to debut at the Geneva Motor Show, and the company gave us a peek a the new Q4 e-tron.

The Volkswagen Group last week confirmed plans to roll out “50+” battery-electric vehicles by 2025 and, it seems, fully a dozen of those will be sold through its high-line luxury brand.

The first of these, simply dubbed the Audi e-tron, is set to go on sale later this year, while a production version of the e-tron GT Concept unveiled at last November’s L.A. Auto Show will hit the road next year. And now, ahead of next month’s Geneva Motor Show, we’re getting a first look at the Audi Q4 e-tron that will follow by no later than the first half of 2021.

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As the Q4 name suggests, the next all-electric model will be a crossover, reflecting the fact that battery-electric vehicles won’t be immune from the rapid shift from cars to light trucks sweeping across the global auto industry. (more…)

Plugging In: An Inside Look at the MEB — VW’s Platform for an Electrified Future

A combined VW-Ford battery-car program seems to have come un-plugged, however.

by on Feb.11, 2019

An under-the-skin look at VW's modular MEB battery-car platform reveals the skateboard-like layout.

Volkswagen is plugging into battery power in a big way, the German automaker planning to launch 50 or more all-electric models by 2025, an aggressive push that will have it betting heavily on a single new platform it is developing. Dubbed the MEB, this flexible, modular “architecture” will be used to underpin the vast majority of battery-electric vehicles, or BEVs, that will be offered by VW’s dozen different passenger car brands.

The MEB has been a topic of discussion between VW and Ford Motor Co., the two companies recently launching a joint venture to develop light commercial vehicles. They also are exploring ways they may be able to work together on the development of electric vehicles, possibly using the new VW platform — though a senior Ford official cautioned that this might prove more difficult than originally hoped.

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“The future, for us, is really a dedicated EV platform,” said Matthew Renna, vice president of e-Mobility for Volkswagen’s North American Region, a platform “flexible enough to cover a broad gamut of products ranging from an entry level subcompact up to models like the ID. Buzz minivan and even midsize SUVs.

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Audi, Toyota Proclaimed Big Super Bowl Ad Winners

GM riled up by Unifor's protest commercial.

by on Feb.04, 2019

Audi's "Cashew" commercial during last night's Super Bowl generated huge traffic to the company's website: more than any other automaker's ad.

Last night’s Super Bowl may not have been the most impressive display of football ever, but as New England Patriots QB Tom Brady sought his sixth ring, automakers sought those less interested in Brady’s quest and more compelled by the commercials between drives.

While the automakers may or may not have lived up to expectations, it’s a commercial unseen by most viewers that may have had the biggest impact.

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According to Edmunds.com, joining Brady and the Patriots on the winners podium last night were Audi and Toyota. Edmunds analysts tracked traffic to brand and model pages on both its desktop and mobile sites during the game to see which automotive ads were most successful in driving immediate shopper interest. (more…)

Government Shutdown Delayed Rules Authorizing Potentially Life-Saving Headlight Technologies

Updated safety rules may not be complete until late 2020.

by on Jan.30, 2019

This schematic shows how Adaptive Driving Beams, or ADB, can selectively reshape their lighting to prevent glare for other motorists.

Your car is still operating back in the 1960s – at least when it comes to its headlights, anyway.

Sure, it might use new bi-xenon or even LED bulbs, rather than ancient incandescent technology, but the National Highway Traffic Safety Administration has yet to revise lighting standards that have gone virtually unchanged for a half century, delaying implementation of breakthrough systems that are saving lives in much of the rest of the world.

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“We have millions of cars around the world” using the latest lighting technology, said Steffen Pietzonka, a senior marketing executive with Hella, one of the world’s largest suppliers of automotive lighting, “but not in the U.S., because American (lighting) regulations date back to the 1960s.”

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Cadillac Reshapes Line-up with new XT6 Crossover

Utility vehicle will replace CT6 sedan as premium offering.

by on Jan.13, 2019

Cadillac's new XT6 will go up against a tough set of competitors, including the Acura MDX, the three-row Lexus RX and the new Lincoln Aviator.

Cadillac has been in the midst of a “renaissance” for nearly two decades, but it’s a turnaround that has never quite taken hold, especially in the home U.S. market where sales took another 1.1% dip last year.

The big problem has been the lackluster success of the marque’s sedan models, something that is leading to a sharp cutback over the next couple years, with the CTS and ATS models effectively being consolidated and the flagship CT6 set to vanish by the end of 2019.

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The real test for Cadillac comes on the light truck side of the ledger where it has fared a bit better. The new XT4, its smallest SUV, has been a solid hit since its autumn launch. And now, Caddy is pushing upward, with the all-new XT6 that will essentially replace the CT6 sedan as its premium offering.

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Audi Offering A New Way to Ride at CES 2019: Virtually

German automaker offers in-car VR system.

by on Jan.08, 2019

Audi is giving passengers a whole new experience when traveling using a new in-car virtual reality system.

So often when auto mavens talk about a vehicle’s ride qualities, they forget that for some that concept is more about how they will be entertained than how well a vehicle corners. Audi’s got that problem licked on either count and showed off its solution at CES 2019 in Las Vegas.

Through a new subsidiary, Audi Electronics Venture GmbH, the German automaker created a start-up company, holoride GmbH, which will commercialize this virtual reality games and other technologies for entertainment using an open platform that will be made available to all carmakers and content developers in the future.

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Audi is demonstrating the immersive futuristic technology with “Marvel’s Avengers: Rocket’s Rescue Run,” an in-car VR experience for backseat passengers being brought to life by Disney Games and Interactive Experiences.  (more…)

Polestar’s First All-Electric Model Breaks Cover

by on Jan.03, 2019

Polestar hints that its first all-electric model will adopt a "fastback" shape.

Volvo’s electric performance division is finally charging forward, the plug-in hybrid Polestar 1 getting ready for production, while the sub-brand’s first all-electric model is set to be “fully revealed in the coming weeks,” it confirmed today.

According to a statement, “The car will go into production shortly after the long-range hybrid Polestar 1, which will enter production later this year.” The automaker also emphasized that Polestar 2 will take direct aim at Tesla’s Model 3.

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The teaser shows an overhead view of the Polestar 2’s rounded back end, so not much to go on beyond the fact that it features very aggressively raked rear glass flowing into a rather short trunk lid. That would suggest either a hatchback or an edgy crossover design, Polestar calling it a “fastback.”

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Asian Car Brands: Least Expensive to Repair and Most Reliable

Mazda leads in lowest repair costs for a brand.

by on Dec.13, 2018

Mazda is the automotive brand that is likely to cost the least to repair, averaging less than $300.

With automakers everywhere throwing big red ribbons on top of their cars, trucks and utes telling us ‘tis the season to get a new vehicle, perhaps its best to know which of these new vehicles, or at least the brands, will cost you the least to repair.

That would be Mazda and Kia, according to CarMD, which recently released its annual analysis of 2018 Vehicle Health Index Make and Model Reliability Rankings.

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Mazda’s cost an average of $286 to repair while Kia’s jump to $320. Following those are Dodge, Hyundai and Chrysler. (more…)

First Drive: 2019 BMW 3-Series

Rediscovering the art of “the ultimate driving machine.”

by on Dec.11, 2018

BMW's taking the covers off the next-gen 3-Series. The 330i is certainly a step above its predecessors.

There are advantages to being the best in breed – but there are some disadvantages, as well, as BMW is well aware. Since the very first version rolled out in May 1975, the BMW 3-Series has been the benchmark of the compact sports sedan market, delivering a mix of performance, handling and luxury that other brands have struggled to match.

Now, however, as the seventh-generation 3-Series gets ready to roll into showrooms, the Bavarian automaker faces a level of competition never seen before. Traditional rivals like Mercedes-Benz and Audi have been zeroing in on the BMW formula, as have new competitors such as Genesis, which recently won high-profile kudos like the Motor Trend Car of the Year.

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And Tesla is aiming to redefine the rules with its all-electric Model 3. BMW is even competing with itself. In an SUV-crazed world, more and more traditional 3-Series buyers have been migrating to the brand’s own X3 crossover. (more…)

Detroit Auto Show Not Ready to Wave Goodbye to Winter

Final January run to see over 30 new models debut.

by on Dec.10, 2018

Toyota showed us a well-camouflaged Supra with chief engineer Tetsuya Tada at the Goodwood Festival.

The Detroit Auto Dealers Association has inked a seven-year deal with the City of Detroit that will ensure that the North American International Auto Show keeps running through at least the latter part of the next decade.

The deal also locks down the move from January to June that DADA, the sponsor of the show, announced earlier this year. That is expected to prove critical if the Detroit Auto Show is to regain its former glory or, at the very least, keep from slipping into second-tier status, something that seemed all too likely in the wake of a painfully quiet 2018 event that saw a single official media day wrap up the new car debuts shortly after noon.

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The 2019 North American International Auto Show will clearly not have the luster of years past. Virtually the entire European contingent – including brands like Audi, BMW, Jaguar and Meredes-Benz – plan to sit it out. But there will still be enough on the calendar to keep the spotlight lit. Among the products set to make their official debut at the Cobo Hall convention center are the long-awaited Toyota Supra and the Lexus RC F which is being hailed as the brand’s fastest and most powerful model ever, save for its limited-edition LFA supercar.

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