Archive for the ‘SEMA’ Category

Automakers Deliver Some Neat Tricks and Plenty of Treats for SEMA Show

Here's our round-up of the coolest, hottest and wackiest concepts to roll into the Las Vegas Convention Center.

by on Oct.31, 2018

The Honda Rugged Open Air concept.

Trick or Treat? Make that trick and treat, as the annual SEMA Show gets underway in Las Vegas.

Perfectly timed for Halloween, the annual aftermarket event regularly sees the debut of some intriguing concept vehicles from U.S., Asian and European automakers, and this year is no exception.

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In fact, there’s a Demon-chaser from Mopar which reveals a 1,000-horsepower crate motor that takes last year’s version of the Hellcat line to new levels. (more…)

Dodge Aims to Shake Down the Competition with New Shakedown Package

Dodge goes Plum Crazy.

by on Mar.08, 2018

The 2018 Dodge Challenger with Shakedown Package and old-is-new Plum Crazy paint.

The Dodge brand is continuing its push to dominate the classic muscle car segment with the launch of its new Shakedown Package.

Inspired by the old-is-new 1971 Dodge Shakedown Challenger concept that was revealed at the 2016 SEMA show, it adds a range of customized features, from paint colors like Plum Crazy to a new Alpine audio system, but it’s specifically designed for the three current shaker versions of the Dodge Challenger.

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“Dodge//SRT has a rich history of using iconic heritage and high-impact colors and unique graphics to make our vehicles look custom, straight from the factory,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and Fiat – FCA North America. “These paint colors and unique Shaker stripes stand out in the crowd and speak to our customers’ passion for their cars and their love of the Dodge and SRT brands.”

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