After Sour Note With Analysts, Musk Tweets a Sweet Message

Musk trolls Warren Buffett about "moats."

by on May.07, 2018

Twitter followers got creative after Tesla CEO Elon Musk said he was starting a new candy company. (Photo credit: Andrew Gobran)

After Tesla’s CEO Elon Musk’s sour performance with analysts during last week’s earnings call, he may have found a sweet way to offset that performance: A new candy company.

Musk, who’d been kind of quiet on Twitter, revealed he plans to get into the candy game … so any references he makes to Mars will likely need further clarification.

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Of course, this set his Twitter followers onto a course of what other businesses the entrepreneur, who also owns SpaceX and The Boring Co., to see what other businesses he could start up.

(Musk looks beyond Model 3 problems, but creates new headaches in the process. Click Here for the story.)

The list is long, but here are the highlights:

Tesla CEO Elon Musk got some attention for his new "venture" on Twitter over the weekend.

  • Frangrance: Elon’s Musk
  • Inspirational Books: Elon Must
  • Dog Kennel: Elon’s Mutts
  • Adult Entertainment: Elon’s Butts

While he also asked what kind of candy followers would be interested in — most of that centered on some version of a Falcon 9 chocolate bar — he noted that he planned to build a moat and fill it with candy, expecting that Berkshire Hathaway leader and famed investor Warren Buffett would be unable to resist investing in such a company.

(For more on Tesla’s first-quarter earnings, Click Here.)

It was then that the reason for Musk’s newest inspiration came to be: Buffett mentioned Musk in a Berkshire Hathaway shareholders meeting when talking about moats, in this case, financial ones. Buffett is a proponent of economic “moats,” which is really just a term Buffett uses for a company with a significant competitive advantage. See’s Candy, one of Berkshire Hathaway’s holdings, is often cited as the best example.

Not everyone was enamored with the idea of Elon Musk starting a new company.

Musk suggested the idea of a moat was outdated, suggesting that companies relying on one would soon find themselves out of business by “invading armies” of competitors and that consistent innovation is a far better tool for a company to employ. A Berkshire Hathaway investor asked Buffett about Musk’s point of view and Buffett’s response almost seemed a like dare.

“Certainly you should be working on improving your own moat and defending your own moat all the time. And Elon may turn things upside down in some areas,” Buffett said. “I don’t think he’d want to take us on in candy.”

(What’s really under the skin of the Tesla Model 3? Click Here to find out.)

Musk’s candy folly then suddenly becomes clear: he’s trolling. However, Elon’s Edibles does have a nice ring to it and he hasn’t officially shot the candy idea down yet.

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2 Responses to “After Sour Note With Analysts, Musk Tweets a Sweet Message”

  1. veh says:

    Elon’s Edibles sounds like you’d find in in a marijuana dispensary

    • Paul A. Eisenstein says:

      Some might argue he was using some of those during his recent earnings call!

      Paul E.


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