Ford, GM Report Divergent November Sales in China

Overall results were flat for the month.

by on Dec.12, 2017

Ford China Chief Jason Luo noted that Lincoln sales hit record numbers in November.

China may be the world’s largest automotive market, but it appears to be mimicking U.S. auto sales now as November sales came in flat and are up just 1.9% for the year-to-date.

Much like the U.S. market, the Chinese market is coming off a record sales year in 2016. Also like the U.S. market, sales of sedans are falling while sport-utes and crossovers are enjoying a strong year.

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Through November, sedan sales have fallen 4.8% while utility vehicles have enjoyed an 8.9% jump, according to China Association of Automobile Manufacturers. After a spring slump, sales have increased monthly for seven consecutive months.

For the two American automakers heavily invested in the market, this has spelled out markedly different results. General Motors sales rose 13% in November as it rode the wave of SUV popularity. As the key driver of the company’s sustained growth, SUVs achieved sales growth of 73 percent from the previous November.

(China’s newest EV looks to be “world champion.” Click Here for the story.)

The company’s indigenous and U.S.-based brands posted positive results as Baojun deliveries reached an all-time monthly high, while Buick, Cadillac and Chevrolet set November sales records. Chevrolet deliveries totaled 61,228 units, rising 17% year over year, for the brand’s fifth consecutive month of double-digit growth.

Cadillac posted deliveries of 16,629 units, an increase of 23 percent on an annual basis, giving the luxury brand its 21st consecutive month of double-digit growth. Through the first 11 months, GM and its joint ventures in China delivered a record 3,549,087 vehicles, which was an increase of 3.3% from a year earlier.

At the other end of the equation was Ford, which saw its sales fall 8% on a year-over-year basis. While GM’s brands fared well across the board, Ford’s units suffered uniformly with one stark exception: Lincoln, which was up 70%.

(Click Here for details about Ford’s new deal with Alibaba.)

“Lincoln continued its strong sales performance in November, reaching a new monthly sales record. The upcoming launch of the new Navigator early in 2018 will enrich our Lincoln product portfolio even further,” said Jason Luo, Ford China president.

“For the Ford brand, stand-outs this month include the Mondeo, which continued its recent sales momentum to generate a 61% increase in sales over the same period last year, as well as Mustang and Focus RS.”

Changan Ford Automobile total more than 84,000 vehicles, down 12% compared to November last year. Jiangling Motor Corp. sold more than 26,000 vehicles in November, which was about flat year over year. Even Ford’s imported vehicles suffered last month as sales were off 22%.

(To see more about Ford’s efforts to sell cars online in China, Click Here.)

The year-to-date sales for Ford Motor Co. in China total more than 1,056,000 units, a 6% decrease year over year.

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One Response to “Ford, GM Report Divergent November Sales in China”

  1. Jim says:

    Ford’s response to the market needs are under-damped, as usual. “Are you sure they want ______?” (fill in the blank, SUVs, Ranger,…). How much longer can the F-Series carry this company?