Nissan Shuffles Senior Management

Changes designed to support “Power 88” midterm plan.

by on Jun.27, 2016

David Reuter takes on newly formed post of Vice President, Global Communications Operations for Nissan Motor Ltd.

Nissan is reshuffling it senior management in North America designed to support the company’s “Power 88” midterm business plan.

This plan, according to the automaker, includes the launch of 14 new or “significantly refreshed cars, trucks, crossovers and SUVs to meet growing customer demand.” Nissan’s market share in the U.S. has been on the rise for much of the last decade and execution of introduction of these new vehicles is critical to that continued growth.

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“These leadership appointments in key business functions will ensure Nissan is well positioned to accelerate our growth, especially with new and exciting products like Titan and Armada,” said José Muñoz, executive vice president, Nissan Motor Co., Ltd. (NML) and chairman, NNA.

Leading the changes in Nissan’s North American offices is David Reuter. The former Vice President, Corporate Communications, NA, is named Vice President, Global Communications Operations, NML. In this newly created job, Reuter oversees Nissan’s regional communications teams and “coordinate their alignment with global headquarters to support the transformation of the communications function into a more cohesive, aligned and strategic function.”

Kristina Adamski, who was director, Group Communications, slides up into Reuter’s old spot. In this role, she will be responsible for leading Nissan’s communications function across the North America region and providing strategic counsel and support to the company’s senior leadership. Adamski will report directly to Muñoz and be based in Franklin.

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Kristna Adamaki is Nissan's new Vice President of Corporate Communications.

The communications team isn’t the only team seeing change. The company’s sales and marketing, purchasing, Infiniti Americas and Nissan Canada, Inc. also saw changes.

Michael Colleran was promoted to Vice President, Nissan Northeast Region. Colleran maintains oversight for regional sales, marketing, contest & incentive spending, distribution, aftersales, dealer network development and financial controls for Nissan Division in the U.S. Northeast Region.

Nat Mason, director, Infiniti Aftersales, is named director, Customer Quality and Customer Resource Center, replacing Mike Hobson, who retired. Mason will be responsible for further improving responsiveness to customer issues and supporting the drive to improve Nissan’s overall opinion.

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Andrew Speaker, director, Nissan Electric Vehicle (EV) Marketing and Sales Strategy, is named director, Infiniti Aftersales, replacing Mason.

Brian Maragno, senior manager, Dealer Network Development, is promoted to director, EV Marketing and Sales Strategy, replacing Speaker. In his new role, Maragno will lead U.S. sales and marketing activities for Nissan Leaf.

Also, Chandra Vasser, currently director, Purchasing – Sales & Marketing, Information Technology and Energy, is named director and controller, Purchasing Finance, replacing Steve Hope, who was previously announced as the chief financial officer for Nissan Australia. Robert Kinchen, senior manager, Purchasing, is promoted to director, Purchasing – Sales & Marketing, Information Technology and Energy, replacing Vasser.

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Ken Hearn, regional general manager, NCI, is promoted to director, Dealer Network Development, NCI. Hearn fills the role previously held by Vincent Boerhof, who, in April, moved to the role of general manager, Global Dealer Network Power. He will be based in Mississauga, Ontario.

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