Mitsubishi Outlander Makes Impact in NY

Maker introduces new design philosophy

by on Apr.02, 2015

The 2016 Mitsubishi Outlander debuted at the New York International Auto Show.

Mitsubishi hopes that its latest introduction in New York, the 2016 Outlander, will continue the Japanese maker’s burgeoning regrowth in the U.S.

The new seven-passenger crossover features Mitsubishi’s new front design concept, “Dynamic Shield.” This feature is inherited from the bumper side protection seen on generations of the Montero, providing unique protection for both the people and car.

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“The 2016 Outlander has an eye-catching new design aesthetic inside and out, and with its long list of engineering upgrades, the new Outlander literally looks, drives and feels like an entirely new vehicle, making it an even more compelling value than before,” said MMNA Executive Vice President, Don Swearingen.

“Mitsubishi’s outstanding sales momentum is carrying into the new-year and with the arrival of the 2016 Outlander crossover we are well positioned to sustain our growth.”

The Outlander is the next product Mitsubishi hopes will continue its sales growth in 2015.

The company made its presence felt during the Chicago Auto Show with the introduction of its GC-PHEV concept. Don Swearingen, executive vice president of Mitsubishi Motors North America, noted after the concept’s press conference that the Japanese automaker boosted its sales by 25% during 2014 and the company is off to a promising start with a 33% increase in January.

The new Outlander features a variety of improvements aimed at making it highly competitive in a segment that’s already really tough. However, the company’s upgraded the ride and handling components.

(Mitsubishi riding U.S. sales wave to renewed success. For more, Click Here.)

The exterior design features of the 2016 Outlander include a redesigned front fascia, front fenders, halogen headlights, LED position lights, lower door sections, 18-inch alloy wheels, rear fascia and LED taillights; and power-folding side mirrors, windshield wiper de-icer and LED headlights on the GT model only.

(Click Here for details about the Outlander coming to NYC.)

The reconfigured interior includes a redesigned steering wheel, seating surfaces, accent trim, rear folding seat, headliner, display audio system and auto-dimming rearview mirror with Homelink, which is also specific to the GT model.

(To see more about Mitsubishi’s GC-PHEV, Click Here.)

Mitsubishi’s advanced safety systems including Forward Collision Mitigation, Lane Departure Warning and Adaptive Cruise Control are now available for the SEL and GT Models, the maker said.

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