Sproule Leaving Tesla for CMO Spot at Aston Martin

Communications chief partnering with pal from Nissan days.

by on Oct.07, 2014

Simon Sproule is departing Tesla just six months after his arrival to take the top communications and marketing job at Aston Martin.

Just six months after bolting Nissan for Tesla Motors, Simon Sproule is taking the top communications and marketing spot at Aston Martin where he will be reunited with Andy Palmer with whom he worked at Nissan.

Palmer was named CEO of Aston Martin last month and Sproule reported to him prior to leaving for Tesla. The two are reportedly close friends. Tesla declined to comment on the move, but Sproule confirmed it to multiple media outlets. Sproule, a Brit, will relocate from Palo Alto, California, to England for his new gig.

The Automotive Journal of Record!

Sproule has spent more than two decades in public relations posts for Nissan, Ford and Jaguar. He spent more than a decade at Nissan finishing his tenure there as director of communications for Renault-Nissan. He also had a short stint as vice president of communications at Microsoft.

Keeping a communications chief has been a long-term issue for the EV maker. Prior to Sproule’s arrival in March, Elon Musk, the maker’s founder and chief executive, handled many of the company’s important announcements himself using his account or through his blog.

(Tesla poaches Nissan VP Simon Sproule as new PR chief. For more, Click Here.)

The last communications chief Tesla had was Ricardo Reyes, who left Tesla in 2012 for Square, after leading the electric vehicle maker through its IPO in 2010.

(Click Here for details what Tesla is revealing this week.)

Upon his arrival Sproule was tasked with a similar set of high profile projects, including the Tesla’s ongoing battle with dealers in various states, the introduction of right-hand drive models in Europe and Asia and perhaps the biggest task: the newly secured Gigafactory to produce batteries in Nevada.

(To see how the UAW is making inroads into the South, Click Here.)

The timing is curious as the company is about to introduce something called the “D” on Thursday. Speculation about what’s coming is focus on an all-wheel drive version of the Model S, although there are some who believe Musk will announce the maker has developed a suite of technologies that will allow the Model S to drive itself in selected situations, such as highway driving.

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One Response to “Sproule Leaving Tesla for CMO Spot at Aston Martin”

  1. Jorge says:

    This may be a warning shot… to keep an eye on Tesla’s future.

    Paul – Still getting pop-up ads.

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