First Look: Mercedes-Benz C63 AMG

First of four new AMG models coming to U.S.

by on Apr.21, 2011

Think of the new C63 AMG as Mercedes' Beauty and the Beast, suggested product czar Joachim Schmidt.

Mercedes-Benz will roll out “at least” four new high-performance AMG models this coming year, the maker reported, giving the first of these a send-up at the 2011 New York Auto Show.

The new C63 AMG becomes the most powerful version of Mercedes’ “entry-level” model ever offered in the U.S.  With its naturally-aspirated 6.3 liter V8, the compact luxury model will make a full 451 horsepower, announced global product chief Joachim Schmidt, and 443 horsepower.

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The engine drives the rear wheels through a 7-speed Speedshift MCT transmission.

During a presentation at the Jacob Javits Convention Center, Schmidt made reference to a long-running play staged a mile north, on Broadway, dubbing the C63 AMG, “our own version of Beauty and the Beast.”

The C63 AMG's 6.3-liter V8 makes 451 horsepower and 443 lb-ft of torque.

Despite the bump in power and performance, Schmidt said the new C63 will deliver improved mileage, so figures weren’t immediately available.

What else is in store from AMG, the high-performance brand-within-a-brand?  Schmidt would only point to one other model under development, the next-generation E63 AMG.  That badge is a bit misleading because the midsize muscle car will migrate to a 5.5-liter biturbo V8.

The U.S. is by far the world’s biggest market for AMG offerings, accounting for half of its sales – and half of those, in turn, are distributed in Southern California.

(Mercedes will develop four different versions of the new A-Class minicar. Click Here for more.)

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